This is an optional section you can use to tell more about your beliefs, your process, or the reason you do what you do. When replacing this with your own copy, remember to focus on the benefit to your ideal client. Use the same language they use, and show that you understand their problems and can offer a helpful solution. Also, be sure to keep things on the shorter side. You want to get your message across quickly and efficiently, and don’t want to intimidate visitors with big chunks of text. Plus, your words are more likely to be remembered, and the most important.